By Greg Odogwu
Scientists are increasingly confident
that we are already seeing the impact of climate change. That means
journalists have a real opportunity to tell local, personal stories
about climate change that are both scientifically accurate and relevant
to people’s daily lives.
It is increasingly becoming common to see
journalists who ordinarily would never delve into environmental
reporting – because it is neither their university degree nor primary
assignment – suddenly take interest in it and drag themselves through
the jargon-filled maze to become specialised environmental reporters.
Zeynab Wandati of NTV, Kenya and Kofi Adu Domfeh of Luv FM, Ghana are
just two of such reporters. They aver that they were never assigned to
the beat, but as Kofi put it, “Somehow, I developed an interest in the
area, and before I realised it, I was overwhelmed and became so
passionate that it is now like a romance¬.”
If Carl Jung, the Swiss psychiatrist who
founded the analytical school of psychology, were alive today, he would
simply describe this emerging phenomenon as the workings of the
Collective Unconscious. The collective unconscious, which is proposed to
be part of the unconscious mind, expressed in humanity and all life
forms with nervous systems, is used to describe how the structure of the
psyche autonomously organises experience. Distinct from the personal
unconscious – a personal reservoir of experience unique to each
individual – the collective unconscious collects and organises those
personal experiences in a similar way with each member of a particular
species. So, as Jung would explain, journalists are unconsciously
reacting to the urgent needs of Earth in distress.
It is obvious that African journalists
who are responding to this call are actually reacting to the manifest
reality that developing countries will bear the brunt of the effects of
climate change even as they strive to overcome poverty and advance
economic growth. According to the United Nations Development Programme
2007 Report, “Climate change is estimated to cause over 145 million
deaths in sub-Saharan Africa, as manifested by extreme famine, flooding,
drought, erosion, biodiversity loss and conflicts arising from
competition for scarce resources in the next 25 years.”
Ironically, across the continent,
strategies, policies and action plans needed to defeat the challenges
posed by climate change continue to face unnecessary setbacks at
country, regional and global levels. And this is partly due to limited
understanding of the issues at hand, poor designs of potential
solutions, uncoordinated and systemic failures in implementations of
plans by poorly equipped institutions charged to address climate change
issues.
But at the core of the problems is the
fact that compared to other societal issues such as politics, the
subject has not received the necessary attention from the mainstream
media, whose duty it is to simplify, demystify and communicate this
seemingly arcane field to the masses, while ensuring the issues are
accorded front burner attention. Therefore, every journalist has a moral
and professional obligation to report issues that pertain to climate
change. This does not necessarily entail the media man becoming an
environmental journalist.
In fact, climate change is so important
that there are strong opinions in some quarters that it should be
divorced from the environment, and given its own pedestal with
intersectoral and crosscutting status. David Roberts of Grist, recently
argued that classifying climate change in the environmental reporting
genre does not fit.
He wrote, “Climate change is about
rapidly accelerating changes in the substrate of modern civilisation,
the weather patterns and sea levels that have held relatively steady
throughout all advanced human development. By its nature, it affects
everything that rests on that substrate: agriculture, land use,
transport, energy, politics, behavior … everything. Climate change is
not “a story,” but a background condition for all future stories. The
idea that it should or could be adequately covered by a subset of
“environmental journalists” was always an insane fiction. It is
especially insane given the declining numbers who identify themselves as
such.
“We need to disentangle the fate of
environmental journalism from media coverage of climate change. The two
need not be connected. The pressing, nay existential imperative to
divert from the status quo and radically reduce greenhouse gas emissions
is necessarily enmeshed in all major human decisions. And so
journalists who cover those decisions, whatever their “beat,” need to
understand how climate change, as a background condition, informs or
shapes the decisions. In journalism, as in other fields, climate needs
to be freed from the “environmental” straightjacket.”
Nevertheless, for the African, it would
serve empirical purposes to classify climate change with environment,
because considering how both are currently intermingled with
developmental issues in the continent; the journalist has a lot of
consequential story to tell. Someone has to tell the public that most of
the conflicts flaring up in Western, Eastern and Central Africa, are
environment and climate change related. Someone has to educate the woman
in the village what COP 20 means and how her future depends on the
decisions that come out from that complicated confab. Someone has to
tell the farmers how important the Met Office is to their planting
seasons these days. Someone has to sex up the environmental stories in
such a way to attract the attention of the editor-in-chief so as to make
it a front page story.
But most importantly, the journalists
writing on these all-important concerns need to have their capacity
raised; trained and networked well enough to understand what the issues
are, and how to effectively bridge the yawning communication gap in this
emerging global concern.
Zeynab and Kofi mentioned in the opening
paragraph are finalists in the second edition of the African Climate
Change and Environmental Reporting Awards which was announced during the
World Environment Day on June 5, 2014, in Nairobi. The ACCER awards is
organised by the Pan African Climate Justice Alliance, a continental
coalition of civil society organisations on a mission to develop and
promote pro-poor development and equity based positions relevant for
Africa in the international climate change dialogue and related
processes; in conjunction with partners like the United Nations
Environmental Programme, Oxfam, etc.
According to PACJA’s Secretary General,
Mithika Mwenda, “The award is our strategy to promote innovative ways to
position climate change and other environmental issues at the
centre-stage of socio-economic and political debates; and there is need
to incentivise and interest African journalists and media houses to be
champions of climate change. The ACCER Awards seeks to encourage
constructive environmental focus in the African media, both at policy
and policy implementation level and at the level of public awareness and
participation in environmental protection and preservation”.
This year, PACJA took a further strategic
step by starting The ACCER Awards Finalists Academy which seeks to
upgrade the understanding of the average journalist to the climate
change discourse in a participatory and innovative ambience; tackling
the numerous challenges encountered in covering climate change issues,
and setting out structured frameworks for mainstreaming African media
participation in global engagements.
In Nigeria, there is the need for
environment-related Ministries, Departments and Agencies to carry
journalists along in their activities. For now, this is the only way to
increase their capacity, expose them to global trends, and incentivise
them to not only maintain professional savvy, but to ‘keep at the beat’
in the midst of other alluring sectors like politics. On the part of the
journalist, there is need to continue updating knowledge via personal
research and also actively seek to simplify the climate change message
for the public, and for the editor whose task it is to decide the fate
of the story.
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